I am quite fascinated how people/companies are able to innovate, make the most of their opportunities, and disrupt the established norms. It amazes me how some companies can tackle a small nuance differently than their competitors and win market share. I remember reading an interesting quote that stuck with me:
play a different game on the same field as the competition.
Last year a colleague introduced me to the concept of a Blue Ocean after hearing about it in as part of his MBA program ...
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