I think every person running a business needs to regularly ask themself the following question:
Given our operating constraints, what is the best mix of products and/or services for us to produce and sell in the period, and at what prices, to generate the highest expected revenue?
Whether you are selling penny candy or you are a retainer lawyer with a huge hourly fee, the basic concepts are the same. You need understand your constraints (cost structure, liabilities, resources), your market, an...
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